Cookie Policy
Last Updated: December 21, 2025
What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They help websites remember your preferences, understand how you use the site, and improve your overall experience.
OptimAds uses cookies and similar technologies to provide, protect, and improve our advertising optimization platform. This policy explains what cookies we use, why we use them, and how you can control them.
Types of Cookies We Use
1. Essential Cookies (Strictly Necessary)
These cookies are required for the platform to function properly. They cannot be disabled without affecting core functionality.
| Cookie Name | Purpose | Duration |
|---|---|---|
| session_token | Authentication and session management | Session / 7 days |
| csrf_token | Security - prevents cross-site request forgery | Session |
| locale | Stores your language preference (en/es) | 1 year |
| theme | Stores your dark/light mode preference | 1 year |
2. Analytics Cookies
These cookies help us understand how visitors interact with our platform. All data is aggregated and anonymized.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics 4 | Distinguishes unique users | 2 years |
| _ga_* | Google Analytics 4 | Maintains session state | 2 years |
| _gid | Google Analytics 4 | Distinguishes users | 24 hours |
3. Marketing & Advertising Cookies
These cookies are used to track visitors across websites and display relevant advertisements. They also help measure the effectiveness of our marketing campaigns.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp | Meta (Facebook) | Tracks visits across websites for ads | 3 months |
| _fbc | Meta (Facebook) | Stores last click on Facebook ad | 2 years |
| _gcl_au | Google Ads | Conversion tracking | 3 months |
4. Functional Cookies
These cookies enable enhanced functionality and personalization, such as remembering your dashboard preferences and recently viewed campaigns.
| Cookie Name | Purpose | Duration |
|---|---|---|
| dashboard_prefs | Stores dashboard layout preferences | 1 year |
| recent_campaigns | Quick access to recently viewed campaigns | 30 days |
Third-Party Services
OptimAds integrates with the following third-party services that may set their own cookies:
Google Tag Manager (GTM)
A tag management system that allows us to deploy marketing and analytics tags. GTM itself does not collect personal data but enables other tools that may.
Google Privacy Policy →Google Analytics 4
Web analytics service that tracks and reports website traffic. We use IP anonymization to protect your privacy.
Google Analytics Privacy →Meta Pixel (Facebook)
Analytics tool that helps measure advertising effectiveness and understand user actions on our platform.
Meta Privacy Policy →How to Manage Cookies
Browser Settings
Most web browsers allow you to control cookies through their settings. Here are links to manage cookies in popular browsers:
Opt-Out Tools
You can also opt out of specific third-party tracking:
Note: Disabling cookies may affect the functionality of OptimAds. Essential cookies cannot be disabled as they are required for the platform to work.
Your Rights
🇪🇺 GDPR (European Users)
- • Right to consent before non-essential cookies
- • Right to withdraw consent at any time
- • Right to access your data
- • Right to erasure ("right to be forgotten")
🇺🇸 CCPA (California Users)
- • Right to know what data is collected
- • Right to opt-out of data sales
- • Right to delete your data
- • Right to non-discrimination
Do Not Sell My Personal Information
OptimAds does not sell your personal information. However, if you wish to exercise your rights under CCPA, contact us at privacy@optimads.online
Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on this page and updating the "Last Updated" date.
Contact Us
If you have questions about our use of cookies, please contact us:
Email: privacy@optimads.online
Support: optimads.online/support