Cookie Policy

Last Updated: December 21, 2025

What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They help websites remember your preferences, understand how you use the site, and improve your overall experience.

OptimAds uses cookies and similar technologies to provide, protect, and improve our advertising optimization platform. This policy explains what cookies we use, why we use them, and how you can control them.

Types of Cookies We Use

1. Essential Cookies (Strictly Necessary)

These cookies are required for the platform to function properly. They cannot be disabled without affecting core functionality.

Cookie NamePurposeDuration
session_tokenAuthentication and session managementSession / 7 days
csrf_tokenSecurity - prevents cross-site request forgerySession
localeStores your language preference (en/es)1 year
themeStores your dark/light mode preference1 year

2. Analytics Cookies

These cookies help us understand how visitors interact with our platform. All data is aggregated and anonymized.

Cookie NameProviderPurposeDuration
_gaGoogle Analytics 4Distinguishes unique users2 years
_ga_*Google Analytics 4Maintains session state2 years
_gidGoogle Analytics 4Distinguishes users24 hours

3. Marketing & Advertising Cookies

These cookies are used to track visitors across websites and display relevant advertisements. They also help measure the effectiveness of our marketing campaigns.

Cookie NameProviderPurposeDuration
_fbpMeta (Facebook)Tracks visits across websites for ads3 months
_fbcMeta (Facebook)Stores last click on Facebook ad2 years
_gcl_auGoogle AdsConversion tracking3 months

4. Functional Cookies

These cookies enable enhanced functionality and personalization, such as remembering your dashboard preferences and recently viewed campaigns.

Cookie NamePurposeDuration
dashboard_prefsStores dashboard layout preferences1 year
recent_campaignsQuick access to recently viewed campaigns30 days

Third-Party Services

OptimAds integrates with the following third-party services that may set their own cookies:

Google Tag Manager (GTM)

A tag management system that allows us to deploy marketing and analytics tags. GTM itself does not collect personal data but enables other tools that may.

Google Privacy Policy β†’

Google Analytics 4

Web analytics service that tracks and reports website traffic. We use IP anonymization to protect your privacy.

Google Analytics Privacy β†’

Meta Pixel (Facebook)

Analytics tool that helps measure advertising effectiveness and understand user actions on our platform.

Meta Privacy Policy β†’

How to Manage Cookies

Browser Settings

Most web browsers allow you to control cookies through their settings. Here are links to manage cookies in popular browsers:

Opt-Out Tools

You can also opt out of specific third-party tracking:

Note: Disabling cookies may affect the functionality of OptimAds. Essential cookies cannot be disabled as they are required for the platform to work.

Your Rights

πŸ‡ͺπŸ‡Ί GDPR (European Users)

  • β€’ Right to consent before non-essential cookies
  • β€’ Right to withdraw consent at any time
  • β€’ Right to access your data
  • β€’ Right to erasure ("right to be forgotten")

πŸ‡ΊπŸ‡Έ CCPA (California Users)

  • β€’ Right to know what data is collected
  • β€’ Right to opt-out of data sales
  • β€’ Right to delete your data
  • β€’ Right to non-discrimination

Do Not Sell My Personal Information

OptimAds does not sell your personal information. However, if you wish to exercise your rights under CCPA, contact us at privacy@optimads.online

Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on this page and updating the "Last Updated" date.

Contact Us

If you have questions about our use of cookies, please contact us:

Cookie Policy | OptimAds | OptimAds